MMPA Board Members

Sherry Shifflet Photo

Sherry Shifflet | President


Sherry Shifflet, Chief Creative Force at Swirlwind Media, Inc. is a content specialist with more than 10 years experience in the publications world. She believes that great content is the key to all successful magazine brands. However in the digital era, readers want content that comes to them in multiple ways. Print isn't dead, but it's no longer the only instrument playing.

Her company excels in crafting custom content strategies that create a surround-sound approach for brands that are looking to harmonize their way right into their readers' lives. Sherry believes that the best-executed projects have revenue opportunities for the magazine; capitalize on and strengthen a core competency of the brand in the mind of the reader; and are accessible to the reader at the right time and on the right platform.

Sherry joined the MMPA board in 2010, but has been serving on the Communications committee for the past five years. In her tenure, MMPA’s newsletter, FinePrint, has started a digital edition and increased its frequency.

Kevin Dunn Photo

Kevin Dunn | Past President



Kevin Dunn is Vice President of Digital Media for MSP Communications, publisher of Mpls.St.Paul Magazine, Twin Cities Business Monthly, and custom content for Fortune 100 corporations, national associations, and small to medium size business clients. He has overseen many website launches including the re-launch of Mpls.St.Paul Magazine's website, the launch of Twin Cities Business' first website, IBM Systems' Magazine's site and Delta Sky Magazine's Kevin is responsible for leading and managing the digital strategy for MSP's proprietary and client-based products including websites, email marketing initiatives, revenue and lead generation integration, analytics, social media, and identification of emerging technologies.

Prior to MSP Communications Kevin lived in Boerum Hill, Brooklyn while working as General Manager for the newspaper group Brooklyn Paper Publications.

Kevin has been with MSP Communications since 1989.

Gayle Golden Photo

Gayle Golden | Board Member



Gayle Golden is a senior lecturer at the University of Minnesota's School of Journalism and Mass Communication, where she teaches courses in news reporting, magazine writing and literary journalism and assists in ongoing curriculum development to keep pace with changing industry realities. She supervises the SJMC magazine club and sits on the board of the Minnesota Daily. Golden is also an award-winning freelance writer for magazines and news organizations with more than 30 years of news and feature writing experience. Previous positions include work as a contract freelancer for the New York Times, a national staff and science writer at the Dallas Morning News and a parenting columnist for Dallas Family magazine. Her work has been published in Texas Monthly, Mpls.St.Paul, Good Housekeeping, Cooking Light, Minnesota Medicine among many other publications.

Ellie Miller Photo

Ellington Starks | Board Member


The Wagazine

Ellington Starks is the editor/publisher of The Wagazine. She is also editor of Rochester Visitor, and Experience Rochester.

She is proud to live in "outstate," where passionate writers and designers are coming out of the woodwork and looking for opportunities to tell great stories. She takes particular interest in encouraging new freelancers to step in to the light and tell the stories that burn inside of them. Ellie believes in the power to change and inspire through writing, and because everyone has a story, there is a need for storytellers. 

Ellie joined the MMPA board in 2011. In 2004-05 she chaired the Communications committee and saw FinePrint through a print redesign. Ellie is also a freelance writer. She rescues Springer Spaniels, plays the French horn and volunteers in Rochester.

Jared Pfeifer Photo

Jared Pfeifer | Board Member



Jared started his career as an advertising sales representative for Elhert Publishing Group. Currently Jared is a Publisher at Grand View Media Group responsible for two national consumer magazines, one trade magazine, and three industry directories. Jared is responsible for all print and online advertising sales, as well as the overall success and growth of those titles.  In addition to his specific titles, Jared is involved in advertising sales for all of Grand View Media’s outdoor titles as well as the overall growth of the company.  Grand View Media is based in Birmingham AL, and has 13 printed magazines, one online/digital magazine, and three directories.

Jared started his MMPA board service as the Co-Chair of the newly formed Young Professionals Committee, and has transitioned to chair the Sponsorship committee.

Chris Meier Photo

Chris Meier | Board Member



Chris is proud to be an active member with MMPA for the past five years. He is currently an Account Executive for Royle Printing in Sun Prairie, WI, an independently owned and managed printing company specializing in high quality printing and distribution services. With a college degree in Printing & Publishing, Chris has over 25 years of experience in the print & publishing industry. His commitment, creativity, and consultative approach of discovering value for his clients within the print market has proven advantageous time and again. Chris is excited and looking forward to bringing value to MMPA through his vast industry knowledge.

Tim Morgan Photo

Tim Morgan | Board Member


Tim has been active with MMPA for over a decade. Most recently, he was Audience Development Manager for EPG Media & Specialty Information (formerly Ehlert, Affinity and GS Media) and was responsible for the circulation of three national consumer magazines. Tim loves connecting brands with their audience regardless of medium. Before becoming newsstand manager with Utne Reader in 2003, Tim’s background was in sports journalism and independent film marketing. With an acquisition by Ogden Publications (Mother Earth News) he gained seven more national titles. Tim then became Circulation Director at Greenspring Media (Minnesota Monthly) where he was responsible for 11 titles including paid and controlled circulation. After a short stint in fulfillment with Knowledge Marketing, he was back in circulation with EPG Media. Variety has peppered Tim’s career through company buy-outs and relocations. He not only considers his resilience an asset for MMPA, but also believes it’s a reflection of the group’s networking strength.

Steve Hedlund Photo

Steve Hedlund | Board Member


Steve Hedlund owns and operates The Hedlund Group, a digital advertising sales and marketing services team that serves niche publishers.

Prior to launching The Hedlund Group in 2013, Steve worked for numerous special interest enthusiast publications, ranging in focus from gardening and woodworking to snowmobiling and motorcycling.  In his most recent corporate role, he was president at Ehlert Publishing Group (later GS Media and Events) for fifteen years.  Steve was responsible for growing the business to a high water mark of 18 magazines, 24 events and dozens of digital products including websites, e-newsletters, whitepapers and award winning video programming.

Steve has returned to a board role with MMPA, having previously served as a founding member in 1995 and as president in 1997-1998.  He hopes to leverage his own enthusiasm for digital publishing to identify and pursue expansion opportunities for MMPA in this explosive growth arena.

Steve Schiffman Photo

Steve Schiffman | Board Member


Steve is the Vice President/Media & Sales at the Industrial Fabrics Association International (IFAI), a non-profit trade association representing the specialty fabrics marketplace. He is responsible for driving all membership, print, digital, exhibits and sponsorship revenue in addition to his role as Publisher for all of IFAI media properties. Steve also oversees web development for the Association.

Prior to joining IFAI Steve was Senior Vice President/Corporate Partnerships at GS Media & Events, a division of Good Sam Enterprises, (aka: Affinity Group and Ehlert Publishing Group).  During his 18 year tenure Steve held a variety sales and publishing leadership roles.

Steve served on the MMPA Board of Directors from 2005-2011 including a term as President and was awarded the Greg Carey Leadership Award in 2014.

He’s excited to re-join the Board as they work to develop strategies to ensure MMPA’s long term success.

Steve Hedlund Photo

Jamie Flaws | Board Member


Jamie Flaws is publisher of Greenspring Media, parent company for Minnesota Monthly, Midwest Home, Where Twin Cities, Real Food, Drinks, and several other publications serving residents and visitors of Minnesota.  Greenspring Media is also the proud producer of Food & Wine Experience, Luxury Home Tour, Grillfest, Luxury Remodeling Tour and other large-scale consumer events, as well as numerous custom publications for small to medium sized businesses. 

In her role as publisher, Jamie sets the strategic direction for the company, driving profitability and revenue diversification through product development.  Jamie was appointed publisher two 1/2 years ago, after serving as Associate Publisher for two years at Greenspring Media.  Prior to joining Greenspring Media, Jamie spent a brief period of time as Vice President of Product Development and User Experience at  Most of Jamie’s career was spent at the Star Tribune working in various leadership positions with a focus of driving business diversification through the development and implementation of web solutions, niche publications,  and project management of company-wide strategic initiatives.  She departed from the organization as Vice President of Niche Publications and Classifieds.

Jamie works with several non-profits, having served on the board of Vocal Essence and is now active on their marketing task force, and she serves on gala committees for U of MN Health’s Winefest and American Cancer Society’s Legacy Ball.

Steve Hedlund Photo

Brent Tevhan | Board Member

Spotlight Media

For the last five years, Brent Tehven has worked as the General Manager of Spotlight Media in Fargo, N.D. During this time, the publisher and himself have overseen the management of the company, which has seen double growth every year. Spotlight Media publishes four monthly magazines – Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine. Along with these publications, the company also produces several off-shoot titles, including a commemorative book for the Fargo Marathon, a leadership magazine in collaboration with a North Dakota State University class, an annual Fargo-Moorhead wedding magazine and a fitness publication entitled Stride.

Tehven has managed a staff that has quadrupled since he began. Spotlight produces everything in-house with a staff of sales people, photographers, designers, writers and administrative personnel. One of the things that he's most proud of is that Spotlight's content is locally produced.

Tehven grew up on a farm just outside of Fargo and went to school at NDSU. He worked in minor league baseball in Omaha, Neb., before coming back to Fargo to work at Spotlight Media. He is married to his wife, Dianna, who is an RN and they have two boys, Noah (5) and Christian (2). He is also a co-owner of the sports bar Herd & Horns. In his free time, he enjoys attending sporting events across the country, particularly NDSU games, and spending time with family and friends.