Digital Media Categories

(ALL PUBLICATIONS OVER/UNDER 60,000)

Entries in the digital media categories will be judged for their editing/writing/reporting, usability and how well they convey or complement the publication's editorial mission. Entries must provide content that is of value to the reader and may not have the sole purpose of advertising products. See specific categories for additional criteria.

Digital media will have two circulation classifications: entries from publications with over 60,000 circulation and entries from publications with under 60,000 in circulation.

E-NEWSLETTER

Criteria: This category is for an email newsletter produced for a publishing company and delivered on a regular basis. Entries should demonstrate compelling execution and clear purpose, and will be judged on how the e-newsletter is used to drive readers to the publication and its website (through links, video, photo galleries, etc.).
Note: DO NOT enter websites in this category. To be considered for this award, the e-newsletter's link and linked content items must be live (or archived and accessible to the judges and MMPA organization) through October 6, 2017.
Limitations: Publishing companies may enter this category multiple times. 
Submit: In the online editorial profile box, enter a link to one issue of the e-newsletter, along with a description of its publication frequency and its editorial goals or mission, including how it supports the parent publication's editorial mission. One PDF representation of the entry for awards presentation.

*NEW* OVERALL WEBSITE DESIGN/FUNCTIONALITY: DIGITAL-FIRST PUBLICATION

Criteria: This entry will showcase a digital publication’s website. Judges will look at how the variety design and functionality (layout, typography, headlines, photos, infographics, video and audio delivery, ad and sponsorship placements, general content organization) integrate to reach a target audience in a cohesive, consistent overall package.
Limitations: This category may only be entered once by each publication brand.
Note: This category is open only to digital publishers who did not originate from a print publication.
Submit: Links to website and PDF and JPEG representation of the website.

*NEW* OVERALL WEBSITE DESIGN/FUNCTIONALITY: PRINT-FIRST PUBLICATION

Criteria: This entry will showcase a print publication’s website. Judges will look at how the variety design and functionality (layout, typography, headlines, photos, infographics, video and audio delivery, ad and sponsorship placements, general content organization) integrate to reach a target audience in a cohesive, consistent overall package.
Limitations: This category may only be entered once by each publication brand.
Note: This category is open to print publishers.
Submit: ILinks to website and PDF and JPEG representation of the website.

*NEW* OVERALL EXCELLENCE: DIGITAL-FIRST PUBLISHER

Criteria: This entry will showcase a publisher’s website, branded social media channels and e-newsletters. Judges will look at how the variety of digital channels used by the publisher complement one another and support the brand; also how content formats (text, photos, graphics, video and audio) integrate to reach a target audience in a cohesive, consistent overall package.
Limitations: This category may only be entered once by each publication brand.
Note: This category is open only to digital publishers who did not originate from a print publication.
Submit:  Links to website and social media channels (including login information, if needed), and screenshots of e-newsletters.

*NEW* SOCIAL MEDIA

Criteria: This entry is for use of one or multiple publisher-branded social media channels for a single strategic outcome. Entry will be judged on a combination of content quality and measurable results.  Content will be for one or a series of social media posts and will be judged on engagement and shareability characteristics, and fit with the overall content mix regularly provided by the publisher.  Measurable results will not be judged on any one metric, but by an informed description of metrics showing how the social media effort compared to the desired outcome.
Limitations: Publishers may enter this category multiple times.
Note: This category includes both B-to-B and and B-to-C entrants.
Submit: Links to and screenshots of relevant social media posts; if video, than links to actual video content. A description of the desired outcome for the social posts, defined by metrics of entrant’s choosing, and the related results.

*NEW* VIDEO STORYTELLING

Criteria: This entry is for a single, original video or video series, produced by a digital and/or print publisher and delivered by that publisher via its branded website or any of its branded social media channels. The video will have a clear, purposeful storyline that fits with the overall content mix regularly provided by the publisher. As such, the video content will reinforce the publisher’s position in the market it serves.
Limitations: Publishers may enter this category multiple times.
Note: This category includes both B-to-B and B-to-C entrants.
Submit: Link or links to the videos; screenshot(s) of the video(s) as presented on the website or social media channel; a brief description of the video(s) storyline and how it supports the publisher’s editorial mission.