2013 Summit & Expo to Deliver

Extraordinary commentary, fresh ideas, and solutions.

The 2013 MMPA Summit & Expo is a must for publishers, editors, marketers and sales teams that are seeking forward thinking, solution-driven, high-value sessions that deliver tangible results. This is your chance to spark creativity and deliver value back to your company. Register today for an extraordinary day of sessions devoted to your industry, your craft, and most of all your success!

Whether you are writing compelling content for multiple platforms, working to monetize your product, looking to build audience and generate leads, or designing in the digital space—the investment you make today will pay you and your company dividends in the coming months.

2013 Presenter Overview

Luncheon Keynote
Everything I Know I Learned From Magazines: A life in publishing
Gary Johnson president of MSP Communications will host a lively and wide ranging conversation with Michael Klingensmith, publisher and CEO of the Star Tribune, on his experiences in magazine publishing at Time, Inc., digital integration, the new media landscape, and what’s next for the resurgent Star Tribune.

Ad Sales Track
Presented by Ryan Dohrn, Brainswell Media
Dohrn is the founder of Brain Swell Media and the creator of the 360 Ad Sales System used by hundreds of ad sales reps around the globe.
Session 1: Debating Digital
Session 2: New Revenue Mania
Session 3: Hosting Sales Meetings That Close Business
Session 4: Digital Prospecting for Success

Editorial Track
Session 1: Fresh Angles: New models for journalism and publishing
Presented by Justin Ellis, Nieman Journalism Labs
Ellis is an assistant editor at the Nieman Journalism Lab at Harvard University, where he writes about the future of media. He is an award-winning journalist whose reporting has appeared in newspapers, magazines, and on TV.

Session 2: Getting Ice Cream Time for You and Your Staff
Presented by Dave Burda, Better Thinking for Better Health
Burda is the editorial director of Better Thinking for Better Health, a custom healthcare thought leadership website published by MSP Communications for McKesson Corporation.

Session 3: DIY Publishing: How the Minneapolis Institute of Arts built a tablet app from scratch
Presented by Diane Richard and Christine Thayer, Minneapolis Institute of Arts
Richard is audience engagement strategist/writer and co-content strategist and Thayer is audience engagement strategist/designer and co-content strategist for Verso, a quarterly interactive multimedia magazine for iPad produced in-house at the Minneapolis Institute of Arts.

Session 4: Deploying Your Social Media Troops to Capture Attention & Create Opportunities
Presented by Jennifer Kane, Kane Consulting
Kane is principal of Kane Consulting, is a communications strategist with more than 15 years of experience working with B2B and B2C companies.

Audience Development Track
Session 1: 5 Digital Trends Changing Consumer Behavior
Presented by Kyle Lacy, Exact Target
Lacy is Senior Manager of Content Marketing & Research for ExactTarget, a leading provider of interactive marketing solutions.

Session 2: The Five Truths About Data that Every Publisher Should Know
Presented by Brett Keirstead, Vice President of Sales, Knowledge Marketing
Keirstead oversees the entire sales process and utilizes his experience to position KM to scale up market and engage with enterprise level clients.

Session 3: Building Customer Relationships Through Events
Moderator: Hervey Evans of Erasmus Inc. Publishing Consultants Panel: Bree Greenawalt of Lessiter Publications; Amy Collins of GS Media & Events; Mari Adamson-Bray of MSP TechMedia, MSP Communications; and John Pavek of Exhibitor Media Group.
Evans is president of Erasmus, Inc, Publishing Consultants. Greenawalt is the Sr. Manager of Data and Ad Services at Lessiter Publications in Brookfield, WI; Collins is Group Publisher of the Trade Media Group for GS Media & Events; Adamson-Bray is an Associate Publisher for MSP TechMedia, a partner with IBM Corporation in the publishing of IBM Systems Magazines, ibmsystemsmag.com and related online, digital and print ancillary media, including a webinar division; and Pavek’s experience spans all aspects of Exhibitor Media’s sales and marketing programs including advertising sales, audience development, market research, and strategic business development.

Session 4: Deploying Your Social Media Troops to Capture Attention & Create Opportunities
Presented by Jennifer Kane, Kane Consulting
Kane principal of Kane Consulting, is a communications strategist with more than 15 years of experience working with B2B and B2C companies.

Design Track
Session 1: How to create "immersive reading experiences" in tablet publications
Session 2: 5 ways to add animation to Adobe DPS publications
Session 3: Introduction to Adobe Edge
Presented by Keith Gilbert, Gilbert Consulting
Gilbert has worked as a digital publishing consultant and educator in the design industry for 28 years for clients such as Apple, Adobe, Target, Best Buy, General Mills, Lands’ End, Medtronic, and the United Nations.

Session 4: Design for the 21st Century: Magazines, online, and more
Presented by Mary Baumann & Will Hopkins of Hopkins/Baumann
Hopkins is a partner at Hopkins/Baumann and, with his wife, Mary K. Baumann, the creative director of American Craft magazine. He was a founding partner in the startups of American Photographer (now American Photo) and American Health magazines and a founding art director of Kids Discover. He has redesigned many publications including Forbes, Money, Sports Afield, GEO, and Food & Wine.

For more information and session descriptions, visit mmpa.net.

MMPA is an organization of publishing members, associates or vendors, freelancers, educational institutions and sponsors. Just as it takes a variety of people to publish a magazine, it also takes a variety of members to make our organization the best it can be. Learn more

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