Get Engaged, Get Invigorated, and Stay
Current at the 2012 MMPA Summit and Expo.
Leslie Laredo, president of The Laredo
Group says that key aspects of your client relationship include finding the
right person to call on, managing expectations, executing the details of a
campaign, providing the right media formats, and measuring performance.
The demands of sales have changed
dramatically and the 2012…
By Michael Lotti, freelance writer
Q&A with Diane Raaum.
Who says that MMPA is just for Minnesotans? Not us, which is why
we didn’t hesitate to interview Diane Raaum, publisher of not just one, but
three successful magazines in Wisconsin: Coulee Region Women ,
Coulee Region Women Business & Resource Directory , and The Wedding Magazine . Here’s what she had to say:
Q: Briefly describe your job. What's a
typical day like? As
a…
By Jim Tarbox
Michael Cassidy is the publisher of the HISTORY channel
magazine and Corporate Sales Director at North American Media Group (Minnetonka,
Minn.) as well as a part-time professor at St. Thomas University teaching Organizational
Behavior. In his spare time he is busy raising his nine children with his wife
of 22 years, Shery.
Q: How did you get started in the
magazine business?
I
knew I was not a good…
By Michael Lotti
Q&A
with Publisher Jay DeWitt
Jay DeWitt is a rarity. He’s a successful publisher—rare
enough, to be sure—but he has no formal training in journalism or
communications. His magazine, FenderBender,
is distributed to thousands of collision repair shop owners throughout the nation.
Q:
How did you get started in the trade magazine business? FenderBender in particular?
In 1998, while working as an…
By Craig Gustafson
The tracking capabilities of digital media have ad buyers everywhere endlessly chanting the ROI mantra. However, monetizing digital is elusive and print is still your primary revenue source. How do you stay in business? According to Kathi Simonsen, president of Simonsen Sales and Marketing, “You have to learn how to provide ROI for print, because this is how we make our money.” In her afternoon…
