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Integration and Metrics: Essential Tools for Sales

Get Engaged, Get Invigorated, and  Stay Current at the 2012 MMPA Summit and Expo.

Leslie Laredo, president of The Laredo Group says that key aspects of your client relationship include finding the right person to call on, managing expectations, executing the details of a campaign, providing the right media formats, and measuring performance.

The demands of sales have changed dramatically and the 2012 MMPA Summit and Expo sales track will provide the background you need to respond to these demands. The Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. If you are an integrated sales professional you will not want to miss this rare opportunity.

Laredo will present four sessions throughout the day:

  1. Ad Sales Reality Check – review the new expectations for sellers, learn how different media platforms fit in the decisions purchase process as the framework for an integrated media offering.
  2. Digital Ecosystem – study the components of paid and earned media and how they work together, with a focus on display, search, mobile, and social elements.  
  3. Selling to Agencies Versus Marketers – dissect organization structures and relationships, highlight important discussion points with each and their expectations.
  4. Mastering Campaign Performance – reveal the key metrics for planning media and evaluating branding and direct response campaigns, learn how to discuss performance measurement and anticipate campaign outcomes.

Don’t miss the MMPA 2012 Summit & Expo on Thursday, April 26 at the Earle Browne Heritage Center in Brooklyn Center, Minnesota.

Registration for MMPA’s 2012 Summit & Expo is currently open. Register today for the best rates.