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2016 Summit & Expo

Apr 21, 2016

MMPA Summit & Expo 2016:
Media Innovation at Work

Publishing Trends | Industry Challenges | Technology Advancements | Revenue Opportunities

Registration is now open for the Minnesota Magazine and Publishing Association (MMPA) annual Summit & Expo on Thursday, April 21, at the McNamara Alumni Center in Minneapolis. The full-day conference will include strategic sessions focused on topics of critical importance to publishers, editors, art directors, marketers and sales teams.

As the Midwest's premier education and networking event for the magazine publishing industry, the MMPA Summit & Expo is a must for professionals seeking forward-thinking, solution-driven, high-value sessions that deliver tangible results. This is your chance to spark creativity and deliver value to your company for a modest investment. Sessions will identify publishing trends, break down industry challenges, help you integrate technological advancements and create revenue opportunities.

DATE:

Thursday, April 21

LOCATION:

McNamara Alumni Center
200 SE Oak St
Minneapolis, MN 55455

For Hotel reservations, a room block is being held at the Commons Hotel. You can reserve your room by clicking here by Monday, March 21st to receive a special rate of $159/night plus tax.

AGENDA:

7:30 – 8:30 a.m. Registration/Networking/
Continental Breakfast
8:30 – 9:30 a.m. Key Note Presentation
9:40 – 10:50 a.m. 1st Session
10:50 – 11:20 a.m. Break
11:30 a.m. – 12:40 p.m. 2nd Session
12:40 – 1:50 p.m. Lunch
2:00 – 3:10 p.m. 3rd Session
3:10 – 3:40 p.m. Break
3:50 – 5:00 p.m. 4th Session

RATES:

Regular (after March 21st)
Member: $300
Non-member: $400
Student - full day: $60
Student - half day: $30
Group of 5 or more. Member: $220
Group of 5 or more, Non-Member:  $275

SESSION TRACKS:

Content

  • Session 1: Is Your Magazine being Hijacked by Your Readers?
  • Session 2: Reader Engagement: The Holy Grail with Darhil Crooks, The Atlantic & Jayne Olson, MSP
  • Session 3: Content and Legal Issues for Writers, Editors and Content Developers in 2016
  • Session 4: Meet the Innovators

Design & Technology Track

  • Session 1: Print on Steroids: How to power up your printed publications and promotions with integrated omnichannel deployment.
  • Session 2: Reader Engagement: The Holy Grail with Darhil Crooks, The Atlantic & Jayne Olson, MSP
  • Session 3: Hidden Tips and Tricks for InDesign
  • Session 4: New Stress-free Solutions for Editorial/Design Workflows

Engagement Track

  • Session 1: Branding, web, mobile, and how user experience can make or break your business.
  • Session 2: How great design improves results for marketing initiatives
  • Session 3: Optimizing your marketing budget, predictive modeling of data and ramping up your subscription success
  • Session 4: SEO Tricks & Traps: Getting more Browsers to your Content

Revenue Track

  • Session 1: Print on Steroids: How to power up your printed publications and promotions with integrated omnichannel deployment.
  • Session 2: Staging the Selling Experience – Part 1
  • Session 3: Staging the Selling Experience – Part 2
  • Session 4: Generating Revenue Utilizing Digital Media

Track Information: