FinePrint January 2011

FinePrint January 2011

In this issue:

Don’t Forget to Mingle


Door registration available for tonight’s event.

If you are a typical member of the publishing business coping with hectic schedules and deadlines, registering for MMPA’s Magazine Mingle may have slipped your mind.

If you fall into the above category, you are definitely in need of a casual, come-as-you-are opportunity to unwind and recharge. Tonight’s Magazine Mingle at the Loft in Minneapolis is a perfect place to network with publishing professionals and freelance writers and survey the wide variety of publishing within the state.

Hosted by the Loft Literary Center and the Minnesota Magazine & Publishing Association, the event is at Open Book, 1011 Washington Ave. South, Minneapolis, from 5:30-7:30 p.m.

Attendees may register at the door; members $18, non-members $30. Member rate applies also to members of the Loft, ASJA, and PEN. Free parking is available at Periscope at 921 Washington Ave. South, just half a block from Open Book.

MMPA Summit & Expo: From Gutenberg to Google

Magazines: The Next Generations


Thursday, April 28th at Earle Brown Center in Brooklyn Center

Track spotlight — Advertising sales

Keeping up with today’s evolving world of media is a daunting task. At the forefront of change are ad reps, who sell not only print ads, but banners, e-newsletters, webinars, videos, social media and more.

Kathi Simonsen of Simonsen Sales & Marketing, Auburn, Calif., shares insight on closing key accounts with growing media during the advertising sales track at the 2011 MMPA Summit & Expo: From Gutenberg to Google on April 28. With more than 25 successful years in publishing sales, management and training, Simonsen develops productive sales forces that meet and exceed goals via integrated media packages reaching audiences in print, in person and online.

As an added bonus, Simonsen will share her results-oriented approach and interactive style through one-on-one sessions following the Summit. Don’t miss this chance to increase your sales effectiveness at this year’s advertising sales track. Register for the 2011 Summit & Expo today; early bird registration ends March 15.

Stay tuned for updates on our stellar speakers in the design, editorial, and circulation tracks, as well as the exhibitor expo showcasing the latest trends and services in publishing.

More Information

FinePrint Begins New Schedule; Implements Online Submissions

Didn’t I just get a FinePrint?

Yes, you did. And you will continue to receive editions twice a month in 2011. In January, the MMPA Communications Committee implemented a plan to bring you more timely communications through a bi-weekly production schedule.

For those that enjoy reading the publication, you can get comfortable and enjoy the benefits of seeing FinePrint in your inbox twice a month. For those that have something to share with MMPA members (And we hope you do!), here is what you need to know:

Deadlines for the editions will be on the first and third Tuesday of each month. FinePrint will be published on Thursday of the week following the deadline (second and fourth Thursdays).

To keep this schedule, the communications committee must adhere strictly to the deadlines—but keep in mind that a missed deadline only means that your article can still reach the members within two weeks.

Submissions will be handled through an online form hosted at Requests should include all pertinent information, including print-ready copy for your article, web posting, or tweet.

If writing assistance is required, the communications committee meets on the first Tuesday evening of each month. Contact committee co-chair, Craig Gustafson at before the meeting to request a volunteer from the committee to prepare your article.

“We are excited to provide MMPA members more frequent service to monitor local industry news and developments that impact the publishing industry,” says Gustafson, “as well as offering a more focused communications tool for keeping membership informed of MMPA events and opportunities.”

MMPA Young Professionals:
A Vital Network


Publishing professionals in print, advertising, circulation, marketing, and public relations work together on a daily basis. But for many of the industry’s younger professionals, networking and becoming well-versed in the state’s publishing community can be a daunting task.

To create an environment for these “up and comers” to meet, connect, share ideas, and help each other in the industry, the Minnesota Magazine & Publishing Association formed the Young Professionals Group in the spring of 2010 with the main goal of giving a voice to these young pros (under the age of 35). Since then, the YPG has created a space for young professionals to learn about each others’ industries, meet others in the field, and foster rich personal and professional relationships for the future. 

"MMPA is delighted to have the interest and the participation of the Young Professionals Group,” said MMPA President Kathryn Forss. “Already, in the short time since the YPG began, we have gained a number of engaged volunteers with fresh ideas. This new member involvement is a huge benefit to our association."

The YPG is co-chaired by Brad Spychalski, senior editor of The History Channel Magazine at North American Media Group, and Jared Pfeifer, publisher at Grand View Media Group; it also includes a core following of fellow young professionals from the state that help guide the focus and direction of the group. So far the YPG has held three networking events at various Twin Cities restaurants, which have allowed young professionals to mix and mingle with their peers, learn about potential job openings in the industry, and opportunities to become more involved with MMPA. 

“The young professionals of today are the publishing executives of the future,” said Pfeifer. “I truly believe that this group is an asset not only to the MMPA and its future growth, but to the each individual young professional that gets involved.”

Yet another way the YPG is looking to grow is by working with local colleges and universities to inform students looking to break in to the publishing industry about how to get involved. This initiative has the possibility to also become a resource for MMPA publishers to search for new, inspired, and talented young professionals. Social events were the start, but the group looks to evolve in 2011 into a resource for young publishing professionals to interact at networking events, roundtable discussions, career fairs, and through mentorship programs.

“The potential of the YPG is endless,” said Spychalski. “By creating a space for young professionals to learn the ropes in publishing, we can build a more vibrant industry with a dedicated, passionate, and in-tune pool of young up and coming professionals.”

For more information about how to get involved with the MMPA Young Professionals Group, contact Brad Spychalski at or Jared Pfeifer at .