FinePrint July 20, 2017

Articles

Strengthening Social Engagement

How a century-old trade organization is connecting with readers on social media, and key takeaways for any publication Rebecca Post is Editorial Director at Industrial Fabrics Association International (IFAI), a trade organization that provides resources to industrial fabric professionals and publishes four print magazines and two digital publications. A growing focus for the hundred-year-old…

Sponsor Spotlight: Pape Ventures

A better way for publishers to track, sell and bill products “Sales are the lifeblood of a business,” says Joel Pape, founder of Pape Ventures. And that statement certainly holds true in the publishing business. Publishers are diversifying their revenue channels by turning to events, digital advertising, native content, and more. Pape Ventures’ signature product, Ad Sales Genius , is a cloud-based…

MMPA Board Member Named Top Teacher

Gayle Golden receives Morse-Alumni Undergraduate Teaching Award Gayle Golden, senior lecturer at the University of Minnesota’s Hubbard School of Journalism and Mass Communication (SJMC), recently earned a 2016–17 Morse-Alumni Undergraduate Teaching Award from the university and its Alumni Association. The university has recognized the contributions of outstanding educators each year since 1965.…

Happier at the Hop II

Join us for cool drinks, snacks, prizes, and networking at the next MMPA happy hour This month’s MMPA Networking Happy Hour will take place at Ginger Hop on Thursday, July 27, at 5:30 p.m. Beat the muggy heat with a cool drink, nibble some delectable snacks, and bring plenty of business cards to pass out to future co-workers and employers. You might even win a gift card for coffee as you discuss…

From the Digital Lab: Five Minutes with the Founder of GearJunkie.com

Minneapolis-based content creator for outdoor enthusiasts is thriving online Stephen Regenold oversees a very successful digital-first publishing venture fueled by his passion for the outdoors.   In 2002, The Gear Junkie was a syndicated column running in 12 newspapers, with stories also regularly published in the New York Times and the Chicago Tribune. By 2006, Regenold launched GearJunkie.com,…