FinePrint March 19, 2012


2012 MMPA Excellence Awards Design Contest Deadline EXTENDED!

Time is Ticking: Put Your Design Skills to Good Use! Got time to stretch your creativity this week? Looking for a fun, challenging project where you have complete creative control? The deadline for MMPA’s Excellence Awards Design Contest has been extended until 12:00 p.m. Monday, March 26. Your winning design will be used in online and print promotions for the Excellence Awards throughout the year,…

Early Registration Deadline Extended

Register your office by April 2 and save. MMPA announced Monday that the early registration deadline for the 2012 Summit and Expo has been extended to April 2. Don’t miss this additional opportunity to take advantage of the significant savings early registration offers for the premiere professional development event for Minnesota’s magazine publishing industry. A complete rundown of seminars and…

Integration and Metrics: Essential Tools for Sales

Get Engaged, Get Invigorated, and  Stay Current at the 2012 MMPA Summit and Expo. Leslie Laredo, president of The Laredo Group says that key aspects of your client relationship include finding the right person to call on, managing expectations, executing the details of a campaign, providing the right media formats, and measuring performance. The demands of sales have changed dramatically and the 2012…

Telling the Story Behind the Story

Jim Tarbox, editor, History Channel Magazine

Changing forms and media do little to diminish demand for good stories. As Freud might have had it, sometimes a story is just a story. But for award-winning freelance writer John Rosengren of Minneapolis, a story can also be life-transforming. That’s the lesson he set out to convey in his Feb. 7 Educational Event, Narrative Journalism and Story Telling. Rosengren noted that every culture, in its efforts…

Two March Education Series Events Remain

Register today for e-newsletter and legal-issue seminars. March closes with two Education Series events that examine the potential of e-newsletters (March 20) and legal issues for editorial staff (March 28). On March 20, a discussion of “E-Newsletters: A New Way to Connect with Customers” is led by Chad Cox, also of NAMG, who oversees 8 e-newsletter with 1.2 million opt-in subscribers. Discussion will…

Upcoming Events

MARCH 20, 2012

Education Series -  E-Newsletters A New Way to Connect with Customers

MARCH 28, 2012

Education Series - Still More Legal Issues for Editors & Writers

APRIL 26, 2012

Summit & Expo

May 16, 2012

Education Series - Planning Your Gift Subscription Strategy