FinePrint March 25, 2011

Articles

2011 Summit & Expo Provides Critical Tools for Audience Development

Design and content are key to quality publishing, but what good are they without the right audience? Find fresh ways to reach readers in the new audience development track, April 28, at this year’s MMPA Summit & Expo: From Gutenberg to Google. John Stifter and Nancy Fontana from Impact Proven Solutions kick off the day with "Why Direct Mail Still Works," revealing how to launch a successful…

Education Series Predicts Next Steps in Web Evolution

BY GREG DeMARCO Ivan Stegic of TenSeven Interactive certainly has a handle on the state of the internet, in all its mobile iterations.

 He presented an instructive overview of the internet’s development and current nature of it’s use for business, in particular, publishing communications. His main point identified four major replies to what’s next for the web: Next is Open: Open standards --…

Reminder: Excellence Awards Design Theme Deadline Today

Today is the deadline for entries in MMPA's Design Theme Contest for the 2011 Excellence Awards, which is scheduled for November 3rd at Nicollet Island Pavilion. Entries should be sent to Kelly Sprague at Nonprofit Solutions at ksprague@nonprofitsolutions.com by 5 p.m. Watch the April editions of FinePrint for information about submitting entries to the 2011 Excellence Awards and registration…

Telling Stories Still Crucial for Minnesota Monthly Editor

BY TERRY MONAHAN What’s it like for a longtime Minnesota journalist to ascend to the editor’s chair of the region’s most widely read general interest magazine? “For the first time in my life, I don’t have a plan B,” says Minnesota Monthly’s Joel Hoekstra. “I’m where I want to be.” Hoekstra’s elevation from managing editor to editor in October 2009 was welcome news to many Minnesota freelancers,…